Lead story
Casper is back after a 746-day gap.
The current evidence cluster touches 17 true-crime-heavy buying contexts. That is the kind of returning budget a publisher sales team can act on this week.
Weekly sales intelligence for podcast publishers
The brands that just started, or just came back to, podcast advertising.
Start with the $19 bundle: 58 spot-checked advertiser leads across 6 CSVs, pulled from metadata-visible podcast show notes. Built for publisher sales teams that need callable brands, not dashboards.
Stripe checkout sends the 6 CSV files to the payment email. No account, demo call, or workspace setup.
Payment links are not configured yet. Run `landing/server.py` with Stripe and Resend settings to enable live checkout and delivery.
Reese's / Hershey903-day returnCPG
National Car Rental2953-day returnTravel
Keeper Security741-day returnB2B
lululemoncelebrity showApparel
Xyzalnew in corpusOTC
FlexGennew in corpusEnergy
PINnew in corpusHR tech
Rythm HealthQC recoveredHealth
Free data entry points
Start with the same public evidence graph used by the paid weekly issue: brand history, sponsor movement, and buyer-intent lead views.
Brand lookup
Enter a domain and see first/last visible podcast sponsor evidence.
Free tool
Sponsor database
Reviewed sponsor movement rows from the strict-QC public sample.
Buyer intent
Advertiser lookup
New and returning brands with domain, event, show, and first-seen fields.
Lookup intent
New advertisers
Brands newly visible in podcast show-note sponsor evidence.
Lead source
Returning advertisers
Brands back in market after a long gap in visible evidence.
Timing signal
Q2 movement report
Public report and CSV for citation, sharing, and buyer education.
Report + CSV
Plans
Self-serve pricing deliberately sits below enterprise ad-intelligence suites and above generic newsletter pricing. No sales call required.
Free
$0
Weekly teaser for testing whether this belongs in your workflow.
- 3-5 public leads
- No CSV
- One-click unsubscribe
Radar
$49/mo
Founding beta price for one sales seat. Starts with the 58-card, 6-CSV paid bundle, then weekly email + CSV. Includes bonus mini-refresh CSVs #4, #5, #6, #7, #8 while available.
- Initial bundle: 58 spot-checked leads
- Email + CSV every Monday
- Evidence links and snippets
Single Issue
$19
Buy the current paid bundle once: 58 spot-checked leads across 6 CSVs. Delivered by email after checkout. No sales call. Includes bonus mini-refresh CSVs #4, #5, #6, #7, #8 while available.
- 58 spot-checked cards while bonus lasts
- CSV delivery by email
- Upgrade later if it works
Team
$349/mo
For small sales teams or agencies that want routing and history.
- Everything in Radar
- Team CSV delivery
- Historical lookup requests
Issue #1
The sample issue is public. Paid subscribers and one-issue buyers now get the 58-card, 6-CSV bundle by email after checkout. Includes bonus mini-refresh CSVs #4, #5, #6, #7, #8 while available.
Compare
Radar is deliberately smaller than enterprise ad-intelligence tools. These pages explain where it fits and where it does not.
Podscribe alternative
For teams that need weekly prospecting leads, not attribution and verification software.
Measurement vs leads
Magellan alternative
For lightweight seller-side lead lists, not a full audio intelligence platform.
Platform vs issue
Sponsorable alternative
For curated first-spend and return signals, not database browsing.
Database vs curation
Podchaser alternative
For advertiser movement timing, not general podcast profiles and discovery.
Profiles vs timing
Pod Leads Weekly alternative
For evidence-backed advertiser movement, not a finished contact-email list.
Contacts vs evidence
Podcast advertiser leads
A direct explanation of the weekly lead-list wedge for seller-side teams.
Search intent page
Honest FAQ
Precise claims beat inflated claims. This is sales prospecting from visible metadata, not omniscience.
How is this different from Podscribe or Magellan?
Those are enterprise ad-intelligence products. This is a self-serve seller-side weekly list: who looks newly active, why the lead is callable, and where the evidence is.
Does this see every podcast ad?
No. It sees metadata-visible show-note evidence. Dynamic ad insertion is outside the claim and outside the initial product.
What does "new" mean?
First appearance in our metadata-visible sponsor evidence and extraction rules across a 136M+ episode corpus. It is not a claim of first-ever advertising on the internet.
Why should a publisher sales team care?
A brand that just started or returned is already budget-active. That is a better cold-start signal than a static category list.